"Is Brooks DNA Magic or is it Science?" the promo posters ask. To call it either is probably giving this shoe technology too much credit. Does it really memorize your own foot's particular structure and shape, and then does this information significantly enhance your running experience? Probably not, on both counts. But I can tell you, having used it, that it's a shoe, and that it works as a shoe just fine. And I can tell you, too, that the shoe has the coolest promo posters by far. You may say that that means nothing, but a world where that means nothing is no world I want to live in.
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