I've long been a user of Barbasol precisely because of the way it constricts choices--or, rather, because of the way it renders choices unnecessary. They were the first to develop a foam that leaves its container as foam--a foam that does not need to be lathered before it assumes its desired properties. Just that knowledge, combined with their simple-elegant barber-pole-striped design, has made Barbasol the easiest, most natural (and most cost-effective) option to reach for in the aisles. Sometimes I switch it up from the original, and go for the Lemon-Lime, but beyond that, it's basic Barbasol for me. So when I saw that they'd released this new Arctic Chill variety, I didn't know what to think, exactly. I tended to think it was merely a gimmick, but, being a sucker for all things polar-themed, it was a gimmick I wanted in on, even if from the sucker's angle. Imagine my surprise, then, when I found that the Arctic Chill actually did what an optimist might have expected it to do all along. The unimprovable formula had just improved itself. When I was done with my shave, braced for the burn, I got to wondering where all the heat was. But the heat had gone off to chill in the Arctic, where Barbasol put the freeze to it.
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